Content is king. If you have never heard the expression before it is important to understand it. It refers to the importance of content for search engine optimisation.
When you start using Oracle.CMS to create your own pages you will quickly learn how important it is to always have clear and concise copy.
The copy should be direct to appeal to fickle web visitors and for the search engines that like meaningful copy with limited ‘fluff'. OracleStudio can offer its clients professional web writing, as a part of its web solutions. A professional copywriter can:
- write search engine optimised content,
- write content to drive a product or service,
- write clear and concise copy to appeal to a fickle (web) audience,
- ensure copy is consistent,
- write a unique marketing strategy for the web, and
- polish content ready for publication.
A professional writer can help you say what you want to say as effectively and efficiently as possible. For web copy this is vital, because a visitor will only stay on your site as long as he or she finds it valuable.
