These days, it’s hard to find someone who doesn’t own a smartphone. From grandparents to pre-teens, the smartphone has become a prerequisite for communication. At the start of 2015 alone, nearly a billion smartphones were sold to end users worldwide. Tablets are in close quarters, with the iPad selling more than 300 million units since 2010.
These devices transformed the market, expanding the functionality of the handheld appliance in an amazing way. Suddenly, we were able to browse the internet, take high resolution photos, choose from an extraordinary list of downloadable apps that enhanced our organisation, fitness, gaming experience etc. and communicate, all from the one device.
A comScore report reveals that more than 60% of digital traffic comes from mobile devices and tablets. If you’re attracting people to your website, it’s likely most of them aren’t viewing your website on the traditional desktop computer. If your website isn’t mobile-friendly, the user is going to experience difficulties in accessing the valuable information you want your website to deliver.
Another major benefit of adopting a responsive website is that it’s preferenced higher in Google search results compared to non-mobile friendly sites. This means you can get a leg up on your competitors simply by switching to a responsive site.
This is why OracleStudio take a responsive approach to crafting websites. This means your website is designed and built for an optimised viewing experience on all devices, screen sizes and browsers, from your desktop computer to your smart phone.
The responsive method is the only way forward in the digital landscape. Contact us today to learn how we can help you with your new responsive site.
