As one of the largest regional Ford dealership groups in Australia, Carmichael Ford wanted a new responsive website that complemented their extensive offering, while preserving their identity as a local, family-owned dealership.
Using a modular approach, we implemented a graceful user experience that brings the dealership’s full range of services to the forefront. We also developed a compatible template that allows Carmichael Ford to replicate Carsales.com.au feeds directly into their site, eliminating the need to repeat data while making their stock inventory completely indexable by Google.
For Carmichael Ford, it was important the website incorporated an easy to use CMS for marketing staff to publish sales content to their customers. With this in mind, we integrated a news feed directly from Ford Australia to cover national content. We also included dealership news for more local content, which is easily maintained through Xargo CMS.
Using a modular approach, we implemented a graceful user experience that brings the dealership’s full range of services to the forefront.